If you work in online communications (in any capacity), you should read the 95 cluetrain theses monthly.
Superb advice from a master: “DO NOT WRITE A CROCK OF SHIT.” Tell it, David Mamet! Thanks to @copyblogger for inspiration.
Still the gold standard in terms of a human explanation of a (arguably inhuman) technology. #RIP
I like this Jellyvision-powered B2B marketing approach. Thanx to @jwatton for the tip-off! (click on the photo to see the flash presentation).
A wise, if long-winded, piece of link-building inspiration. Perhaps the profiles bit at the start is the best…
Here Oliver Stone pulls a Victor Kiam - loved it so much he bought the company. The point for tech PR: It’s not about coverage anymore. It’s about relationships. You don’t leverage media. You play with it, in it. (Does Oliver Stone have a sssslow leak?)