If you work in online communications (in any capacity), you should read the 95 cluetrain theses monthly.
Two directions for content marketing
Content marketing has two directions to go: Upwards (higher and higher production values) or Outwards (greater community and UGC focus). I suspect the latter is more sustainable.
Superb advice from a master: “DO NOT WRITE A CROCK OF SHIT.” Tell it, David Mamet! Thanks to @copyblogger for inspiration.
Still the gold standard in terms of a human explanation of a (arguably inhuman) technology. #RIP
Eventually, every company is going to have to think of itself as a TV station and a magazine.
OK. I have a problem with statements like these. The problem is this: Most companies create crap TV and crap magazines. Do we want more of the same? Hell, no!
I like this Jellyvision-powered B2B marketing approach. Thanx to @jwatton for the tip-off! (click on the photo to see the flash presentation).
This is the web-site of one of the most anticipated tech companies today. #LessIsMore.
A wise, if long-winded, piece of link-building inspiration. Perhaps the profiles bit at the start is the best…
Here Oliver Stone pulls a Victor Kiam - loved it so much he bought the company. The point for tech PR: It’s not about coverage anymore. It’s about relationships. You don’t leverage media. You play with it, in it. (Does Oliver Stone have a sssslow leak?)
Interactive white papers. They make sense. [LINK]
Brothers, Sisters: Distribution’s too easy. Now it’s all about getting personal. Close.
